The Vegan America Marketplace Daily Update🌱

Ever thought about what’s in your laundry detergent? Most people haven’t—but we have. And the truth is, many big-name brands like Tide, Gain, Arm & Hammer, and Persil include ingredients that are far from vegan. From tallow-based surfactants (yes, that’s animal fat) to enzymes derived from animal organs, to the worst part—animal testing—these “clean” products are anything but cruelty-free.

Even the "eco-friendly" versions of these detergents can fall short. They might reduce phosphates or come in greener packaging, but that doesn’t mean they’re safe for animals—or aligned with your values.

At Vegan America, we’ve taken matters into our own hands. We’ve curated a lineup of plant-based, cruelty-free laundry detergents that check all the boxes:
✅ No animal testing
✅ No animal-derived ingredients
✅ Biodegradable formulas
✅ Safe for sensitive skin
✅ Effective, natural stain removal

Some of our favorite brands include Tru Earth, EcoRoots, and Kind Laundry—all available now on our platform. They’re proof that you don’t need to compromise on performance to live in line with your ethics.

So next time you’re tossing a load into the wash, ask yourself: Is your detergent as clean as your clothes?
If not—it’s time to switch. And we’ve made it easy.

Shop our vegan laundry collection today. Because even your laundry should align with your values.