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The Vegan America Weekly Reward

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Why Did Nutella Go Plant-Based? The Rise of Vegan Chocolate in Europe

For decades, Nutella has been an iconic breakfast and dessert staple, known for its rich, creamy hazelnut-chocolate flavor. But as consumer habits shift and demand for plant-based alternatives grows, even legacy brands like Ferrero are making changes. The company recently introduced a plant-based Nutella in Europe—a move that signals a major shift in the chocolate industry.

But why now? What’s driving this plant-based revolution, and why is Europe leading the charge? More importantly, when will we see Nutella’s plant-based version in the U.S.? Let’s break it down.

The Weekly Vegan News

Vegan KitKat Discontinued In All But One Country. Link

Texas Pizza Chain DoubleDave's Adds Miyoko's Pourable Vegan Mozzarella to Menu Link

Scooter’s Coffee Drops Plant-Based Milk Upcharge Nationwide. Link

Precision Fermentation Firm Liberation Labs Secures $50.5M to Scale Production. Link

Study: Replacing Meat With Plant-Based Alternatives Can Reduce Cholesterol & Body Weight Within Weeks. Link

The Weekly Vegan Quote

“Veganism is the right thing for yourself and for the planet and animals.”

Lenny Kravitz
American singer, songwriter, musician, record producer, and actor

Get ready to celebrate World Nutella Day tomorrow, February 5th, with a rich, chocolatey treat—Minimalist Baker’s easy 4-Ingredient Vegan Nutella! Perfect for spreading on toast, drizzling over desserts, or simply enjoying by the spoonful, this homemade version of the beloved hazelnut spread is entirely plant-based, gluten-free, and free from processed oils.

What Makes This Vegan Nutella Special?

The magic comes from just four simple ingredients—roasted hazelnuts, dairy-free chocolate, vanilla extract, and a touch of salt—blended together for a silky, decadent spread that rivals the original. With deep, nutty flavors and a smooth, chocolatey finish, this homemade Nutella is the perfect way to celebrate the occasion while keeping things wholesome and delicious.

Ingredients You’ll Need:

  • Roasted Hazelnuts: The base of the spread, providing a rich, nutty flavor and creamy texture.

  • Dairy-Free Chocolate: Melted into the mixture for a lusciously smooth consistency.

  • Vanilla Extract: Enhances the sweetness and depth of flavor.

  • Salt: Just a pinch to balance the richness and bring out the chocolate’s bold taste.

Head over to Minimalist Baker for the full recipe and easy step-by-step instructions. In just 30 minutes, you’ll have a homemade batch of vegan Nutella to enjoy on this special day! Whether you’re spreading, dipping, or baking, this chocolate-hazelnut delight is sure to make World Nutella Day extra delicious!